Content. Management. System.
Separately, these three nouns don’t mean much, but when combined, they can mean cost-, time-, and sanity savings for you and your business.
Admittedly, as a digital marketer with a media buying and planning background, I don’t get to manipulate the website design and maintenance side of marketing campaigns very often … okay, not at all. That was until I came to work for LeapFrog Interactive, where, upon the implementation of content management systems, they turned little ol’ me into a content management system queen!
To be clear, the type of content management system I’m referring to is an application or set of applications that simplifies the process of publishing content to websites and mobile devices. The best part is you don’t have to spend countless hours learning code and banging your head against the wall in order to manage it.
My introduction to these systems made three things very clear: a CMS saves time, it saves energy, and it saves money. As one of my astute colleagues points out, a CMS is most beneficial to companies who want complete control and who don't have time to mess around with coding every time changes need to be made to their website.
When there are multiple authors located in different places, publishing massive amounts of content on a regular basis is still extremely straightforward and quick. Other perks include quality assurance controls that allow you to control who creates, modifies, and publishes content so you don’t have a publishing free-for-all on your hands. In addition, a CMS can be set up so there is a template format for each entry (i.e., meta data, content, classifications, navigation), making it more efficient to post content.
[Contributed by Emily Carroll]