Digital Agency - Interactive Marketing Agency Blog by LeapFrog Interactive

Brittany Burdoine-Lewis ON 8.29.2011

Five Reasons to Have a Full-Service Digital Marketing Plan

Developing a successful, total interactive marketing strategy for your product, service or brand involves building a plan that encompasses a variety of digital marketing services. Including multiple digital media within one campaign will help audience connection and reach as well as expand your digital footprint.

If you haven’t considered an integrated digital marketing plan, now is the time and here are five reasons why.

1. Connect with your audience.

Building a full-service, integrated digital media plan helps your brand connect with your target audience across various platforms. You can go where they are - whether that is mobile, social or just online. Building connections across digital mediums improves relationships and brand loyalty.

2. Engage with your customers.

A full-service digital marketing plan allows your brand to engage and communicate with consumers in a variety of ways. Integrating customer service into your social media plan provides instant communication and problem resolution for customers. Engaging with customers via a mobile app or text message campaign offers the opportunity to present exclusive promotions or coupons to mobile users. *two-way conversation.

3. Expand your reach.

Reaching your target audience is important to all marketing campaigns. But developing a full-service digital marketing plan will help increase your reach, not only to your target audience, but also to those who may influence your target consumers.

4. Easily promote products and services.

Digital marketing channels provide multiple outlets to promote company products and services simultaneously with similar messaging and promotions. Promoting products and services through various interactive marketing channels simplifies the marketing process because you are able to reach thousands of consumers quickly and efficiently.

5. Increase your digital footprint.

Social media and marketing, mobile marketing, paid search campaigns, display advertising, search engine optimization (SEO), video ads and all other digital marketing help your company and brand's digital footprint.

Developing a complete digital marketing plan can seem risky in the beginning, but the brand and company benefits will outweigh that risk in the end. Feeling overwhelmed by the prospect of creating and managing a complete digital marketing plan? Connect with your interactive marketing agency. The agency's marketing team will work with you to develop a full-service digital marketing plan that meets your brand's needs and business strategy.

Brittany Burdoine-Lewis ON 8.8.2011

Five Steps to Maximize Your LinkedIn Profile

You’ve heard of LinkedIn, you might even have a profile, and I’m willing to bet you have probably asked yourself or someone else, “Now what?” There are a lot of questions around how LinkedIn is different from other social networks and how to maximize profiles and results.

1. Keyword optimization

When writing your summary and listing your specialties, it is key to optimize for the keywords, services or skills for which you want to be found. Optimizing your summary and specialties, much like you optimize your website copy, will help your personal search results. For example, let’s say you have been a social media marketing manager for a number of years and you are looking to be found as an expert in social media marketing — either for expertise discussion, new connections or potential employment opportunities. Using “social media marketer,” “social media manager” and other like terms in your summary and specialties increases your chances of being found when someone searches within LinkedIn for “social media manager” or a like term. Being found on LinkedIn is the first important step to maximizing your profile.

2. Recommendations

LinkedIn allows former managers, colleagues and professors to recommend your work on your LinkedIn profile. Having at least one recommendation per position is a great asset for those accessing your profile for job search or expertise referrals.

3. Skills tags

The addition of “skill tags” to your profile is a new feature offered by LinkedIn. This feature allows you to select up to 50 keyword skills. These keywords are then tags on your profile, which increases your profile optimization and your digital footprint.

4. Add applications

Adding applications that link to other accounts you might have — including your Twitter account, a WordPress blog or presentations on your SlideShare account — help create greater value for your LinkedIn profile. Sharing presentations you have given increases your experience as an expert in your field. Your blog, industry-related or otherwise, showcases your writing ability and interests.

5. Increase connections

Connecting with colleagues and managers you already work with or have worked with in the past is a great way to build your network. LinkedIn offers additional ways to connect to other users in similar industries with groups. When you join a group, you are able to connect with other group members, expanding your connection base. Since LinkedIn sets up “three degrees of separation,” the more connections you have, the more users will see you as a connection to them. For example, if you are connected to Joe and Joe is connected to Amy, Amy can see you as a second level connection from Joe.

Along with your descriptions, interests and other information, these five steps will not only maximize your LinkedIn profile to 100% complete, but it will also help you control your personal digital footprint.

LinkedIn impacts your digital footprint through networking.

Team LFI ON 7.14.2011

Klout Expands to Foursquare; Joins Facebook, Twitter, and LinkedIn

Recently, the Marketing team became practically obsessed with our Klout scores. Always up for a challenge, it's now a game, of sorts, to see who can maintain and continue to improve their Klout scores.

As avid digital marketers, we know there is value in having active social media properties. While other thought leaders debate 'yes, Klout matters' or 'no, Klout doesn't matter,' in this industry it's simply good practice to be engaged with the rest of the world on local, national, and global topics.

One of my first questions when I heard about Klout was, "When are they going to add LinkedIN and Foursquare to the mix?" Surely, where you went and the depth of your professional outreach could affect your overall social footprint. Well, folks, in June, Klout added the ability to sync with LinkedIN.

Today, I bring you even better news as Klout announced the ability to link with Foursquare earlier this week.

What does this mean for you? I can tell you that after I linked both of those to my account, my Klout score did slightly increase but I also became influential in the topics of "sushi," "dancing," and "Louisville."

Whether or not you believe Klout truly matters in the grand scheme of your digital footprint, be advised that it is a fantastic indicator of how engaged you are with the social world.

[Post contributed by Emily Carroll]