There are many benefits that can be had from hiring an agency like LeapFrog Interactive to manage your PPC campaigns. Doing so will give you a leg up on your competition and ultimately better position your business in your industry.

Better Investment of Marketing Budget
The first and greatest benefit from working with an agency is to your bottom line thanks to the access you’ll have to a number of tools and resources that might cost far too much for your budget to consider purchasing on your own. An agency can afford to invest in these resources because they can be used for a number of clients. This helps justify and offset the cost in a way that might not be possible for a single brand.

Expertise in Your Corner
The second benefit you can receive from hiring an agency is the addition of dedicated, experienced resources to your campaigns. An agency also understands how to use these tools and can achieve more conversions for the media budget spent, test multiple landing pages, control bids 24/7, and provide detailed reports in addition to many other benefits. LeapFrog’s PPC specialists have years of experience across multiple search engines, research tools, software systems, and analytics tools. When you hire our agency, you get access to a kind of experience that takes years to hone and perfect.
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Google announced in August they were releasing a new version of their industry-leading search engine. The new release is called “Caffeine”, and it is Google’s biggest infrastructure change since the “Big Daddy” version released in 2005-2006.

Google has three areas they are concentrating on with the release of Caffeine: speed, relevancy, and accuracy. With these changes, the volume of search results displayed will increase dramatically. The ultimate goal is delivering a search engine’s results quicker and meeting the needs of the end search user better.

Unlike Bing, which changed the search engine user interface as well as its own infrastructure, the user interface will not change with the new Google release. In fact, most end users will not see a significant change in the way they receive search results, other than being provided more results in a shorter amount of time.
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It’s not just big name sites like Twitter and Facebook that can fall victim to a Denial of Service (DoS) attack. Any site can be vulnerable to DoS, from a deliberate attack to a negative side effect resulting from an increase in its online profile. For any brand with a website, it’s better to be prepared for than put out of commission by DoS.

A DoS attack can be executed in several different ways.

• Botnets: A botnet is a group of remote computers that is being run by someone for mischievous purposes. The entire botnet can be harnessed to attack one site or a group of sites to cause a DoS. For example, a botnet can request so many pages from a web server that the server won’t be able keep up with them all and be unable to respond. The server’s inability to keep up with all of these requests causes the DoS to occur.

• Organized groups: An organized group like some sort of protest group that wants to take down government or financial sites can also coordinate a DoS. Similar to a botnet attack, the group would all attempt to access their targeted sites at the same time, elevating site traffic to a point where the site is unable to handle it all.

• Ping floods: Another way to launch a DoS attack is ping floods. This attack would take place at a network level and works similarly to an attack on a server. The DoS attacker would request so many “reply backs” from the network that it would be flooded with all these different requests and wouldn’t be able to respond. (more…)