The holiday shopping season is projected to be the biggest yet for mobile shopping. IDC Retail Insights predicts mobile shopping will constitute 28% of the total dollars spent during the holiday season. Already, the popular app ShopSavvy, which allows customers to comparison price shop for products, saw over 2.15 million downloads in November alone. Other popular apps, like Black Friday, helped shoppers view the Black Friday ads on their phones. As consumers were shopping, they could pull up ads and find the best deals that day.
SMS marketing has been extremely popular this holiday season. Toys“R”Us offers a scavenger hunt promotional campaign and additional discounts through SMS. Starbucks’ “12 Days of Sharing” offers 12 days of promotional items via text message.
Does your company have a mobile program in place? If not, 2011 is the time to begin planning for a mobile program and learning how it can be integrated into your overall marketing strategy. We all know next holiday season is just around the corner.