“I think we know she
wasn’t signed for her talent outside of the bedroom.” Drew Walker
“Adaptable” is described by Merriam-Webster as “capable of being or
becoming; to make fit often by modification.”
This is a perfect word to describe the approach sometimes needed when
working with a social media marketing campaign. The strategy created for a
social media marketing campaign is individualized for each client through a
brainstorming meeting and in-depth analysis of the client’s audience, products,
service and campaign goals — and stalkTALK was no different.
Even with the planning and individualized recommendations, there is
always an adaptable aspect of social media marketing. This comes when a detail
in the strategy needs to change. In stalkTALK’s case, when each episode would go live and be
featured needed to change. The change could be necessary for a multitude of
different reasons — audience reach or budget, among others. But that’s the
GREAT thing about social media marketing. The details of the strategy can
change slightly without affecting the overall goals and tactics of the
campaign. stalkTALK’s campaign goals remain the same: to attract a following
and viewership. Other changes in detail have also occurred, including
concentrating more on centralized tweets from stalkTALKtv, as opposed to the
tweeting concentration being from each individualized character. This is not to
say each character is not tweeting, it just means the focus has changed somewhat.
Luckily, social media marketing is an adaptable marketing medium and
can be done quickly without affecting the target audience very much. In
addition, changes are made to the marketing strategy details to make the campaign a greater
success. After all, LFI’s overall goal for this project and partnership is for
stalkTALK to be successful.