Attempting to improve the performance of the paid search ads, Google will now begin showing the domain of the landing page in the headline of the ad. The enhancement will only affect top placement ads — those appearing at the top of the page. According to Google’s Inside AdWords blog, a vertical bar will separate the headline from the domain. The resulting change looks like the following:
Old Format
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PPC Agency
Let LeapFrog Interactive help you with your SEM campaigns.
www.leapfroginteractive.com/ppc
New Format
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PPC Agency | leapfroginteractive.com
Let LeapFrog Interactive help you with your SEM campaigns.
www.leapfroginteractive.com/ppc
With the new format, the space used for the brand name in the description can now be used for selling copy. Google feels this will provide more relevant factors for end users, thus leading to higher CTRs.