Helping Clients Become More Social
Client curiosity in social media is growing every day. Businesses eager to stay ahead of the curve are getting more and more competitive due in part to an increased focus on the benefits of social media. Many of our clients see their competition integrating social media into their marketing strategies, and they want to be a part of this growing trend. However, they often don’t know which channel is right for them.
My role as an account manager involves helping our clients find the answer to this question based on their marketing needs. A solid social media strategy is an excellent way for many businesses to reach their target audience but not all channels are the right fit for all brands.
The three most common channels clients want to know about when they are considering implementing a social media strategy are blogs, Twitter, and Facebook. The most frequently-asked client questions about all three of these include:
- What do we do with each of these popular methods?
- How do we use them effectively?
- What do we blog or tweet about and/or what type of information should we put in front of our audience?
Using our knowledge of the social media landscape and understanding of the client’s business goals, LeapFrog Interactive is able to provide a social media strategy recommendation that compliments their overall marketing strategy. Developing an effective social media strategy includes taking the client’s target audience demographics, budget, and type of business/industry into consideration. (more…)