Let Your Marketing Campaigns Socialize
The growth of social media is incredible, no doubt about it. A news story across the world breaks and within hours several thousand users have tweeted about it. An accomplished magazine editor reaches out to her college roommate from 15 years ago on Facebook in order to get a fresh angle on an old story. The global reach and sheer speed of social media can be explosive at times.
Brands, of course, are no stranger to this platform. New and veteran brands are emerging as major players in the social media community with each passing minute. However, it is important that brands remember the social elements of all their marketing channels, such as e-mail. With several years of experience under its belt, e-mail marketing has established itself as a trusted channel for brands’ transactional communication and promotion offers. Yet, e-mail is also an excellent example of a seasoned marketing tool whose features marketers are still determining how to properly and effectively integrate into social media.
The truth is that e-mail is a social technology. When a friend or co-worker forwards you a “buy one, get one free appetizer” offer, you have received a message via a social contact. In other words, e-mail continues to be a primary way to share information. E-mail marketing, therefore, has great potential to augment the efforts of a recently launched social media campaign and vice versa. (more…)