Research and Analysis Lay the Groundwork for Successful Marketing
Marketing in the dark, without any understanding of your consumer base or your brand itself, can lead to all sorts of awkward marketing pratfalls and painful slip-ups. There are a range of research analysis options, however, that can help shed some light on the factors that you’ll need to keep in mind in order for your marketing strategy to succeed.
First, you need some insight into your target consumers. You can gain this knowledge from the findings of a target market analysis. This kind of research will provide you with an in-depth understanding of just who these individuals are. It’s more than demographic facts and figures; you also get an idea of their interests, the way they live their lives, and the things that they dislike. With this sense of your consumer base at your fingertips, it’s a lot easier to determine the best form and location for your marketing efforts to ensure the best chance for their success. (more…)
LeapCast 02.17.2009 - The Big Picture of Data
Join Michael Wunsch and Scott Million as they discuss ways to combine and use data from benchmarking and analytics.
LeapCast 02.02.2009 - Going Beyond the Trends
Join Amberly Stitzel and Scott Million as they discuss how to extend marketing intelligence beyond trends and lessons that can be learned by specific data points.
LeapCast 01.16.09 - Applying Demographics to Media Planning
Join Emily Carroll and Scott Million as they discuss how Demographics and Psychographics can be used to more effective plan interactive media spends.
LeapCast 01.06.09 - Analyzing Metrics for Conversion
Join Michael Wunsch and Scott Million as they discuss analyzing metrics to benchmark and improve conversions for interactive marketing efforts.