LeapCast 02.17.2009 - The Big Picture of Data
Join Michael Wunsch and Scott Million as they discuss ways to combine and use data from benchmarking and analytics.
LeapCast 02.02.2009 - Going Beyond the Trends
Join Amberly Stitzel and Scott Million as they discuss how to extend marketing intelligence beyond trends and lessons that can be learned by specific data points.
LeapCast 01.16.09 - Applying Demographics to Media Planning
Join Emily Carroll and Scott Million as they discuss how Demographics and Psychographics can be used to more effective plan interactive media spends.
LeapCast 01.06.09 - Analyzing Metrics for Conversion
Join Michael Wunsch and Scott Million as they discuss analyzing metrics to benchmark and improve conversions for interactive marketing efforts.
LeapCast 11.19.2008 - Defining Conversion Points
Join Lori Druen and Scott Million as they discuss how to define conversion points based on client goals, and how to develop campaigns aimed at hitting those defined conversion points.