The Right Way to Write for SEO
Whenever I’m writing copy, I keep the expectations of a client and its target audience front and center so I can make sure the content meets the needs and expectations of both sides. The client will have specific marketing intentions for the content, so I have to make sure that message comes through loud and clear and in a way that will sway the brand’s target audience into performing whatever desired response the client has in mind. The target audience will also want something from the text, whether it’s some quick shot of information or a more involved and detailed discussion of a given subject.
When I’m writing copy that’s intended to help out a client’s SEO efforts, however, it has to be more than just marketing pitches and appealing content. The whole point of content marketing with SEO copy is not only creating relevant content that engages the customer and encourages them to have more interaction with a brand. It also needs to be full of keywords and phrases that are going to attract the attention of spiders, search engines, and all of the other scanners that are going to bring users to a brand’s site when they are out there performing searches. (more…)