A New Year, A New Wish List from LFI’s Bloggers
With the start of 2010, it’s time to look ahead. We asked some of our bloggers to tell us what they wished would happen in the coming year. Not predictions, just wishes. So here are some of the things they’d like to see in this brand new year:
Suzanne Beane, Director, Cincinnati Office
In 2010, I’d like to be talking to more clients about how to study and nurture the Hispanic market. The sheer numbers of minorities in urban areas and beyond necessitates that marketers consider this very important demographic each time they craft a message and devise a media strategy. This goes beyond including images of Hispanic consumers and developing a Spanish version of the web site. There are certain cultural traditions and viewpoints that we should become familiar with when we speak to Hispanic-Americans. The tipping point for when the non-Hispanic white population becomes a minority group isn’t supposed to occur until 2050, but the accumulated purchasing power in the next 40 years makes the Hispanic conversation worth having right now.
Lori Druen, Vice President Client Services
Mine’s pretty straight forward, especially given the needs and wants of the clients I work with every day. I wish in 2010 that analytics tools become even more sophisticated in tracking social media directly to ROI.
Holiday Wishes from the Lily Pad: LFI Bloggers Share Their Interactive Marketing Wish Lists For 2009
Lots of blogs around the holidays start running postings offering predictions for the year ahead. We corralled some of our blog’s contributors to ask them not for what they think might happen in 2009, but what they wish would happen. ‘Tis the season, after all, for wish lists. Here’s what our usual suspects wish the interactive marketing elves would leave in their stockings:
Carl West – Director, Client IT Services
I’d like to see faster broadband speeds in the US. Asia and Europe have faster Internet access speeds than we do here in the States. Faster broadband provides a better experience for end users, a great platform for advertising, and more opportunities for interactive agencies.
I’d also like to see the transition from IP4 to IP6. IP6 would expand the Internet enough to allow unique IP addressing. This provides end users with greater security and businesses with more flexibility.
Jeremy Kolonay – Director, Web Software Services
I wish that everyone in the world would abandon use of Microsoft Internet Explorer 6 in favor of Mozilla Firefox or at least Microsoft Internet Explorer 7. It is a royal pain (not to mention costly and sometimes impossible) to develop rich web applications that require the use of lots of technologies that didn’t exist when MSIE6 was released (and I’m not even referring to bleeding edge technologies). Of course, in an ideal world I would love to see the universal adoption of Mozilla Firefox as the platinum standard of web browsers.
I also would like to see the continued proliferation of full featured mobile web browsers like Safari on the iPhone and the WebKit powered browser in Google Android. It would be great if we could develop a web page once and then have it be seen everywhere. (more…)