Information Without the Overload: Reporting That Helps Your Brand Marketing Succeed
As a senior account manager, I work with a large brand that relies on a wide range of brand management reports that help it monitor both the performance of its own interactive marketing programs as well as the interactive efforts of its competitors. We provide them with reports that track every one of their brand marketing campaigns, from e-mail to PPC to SEO. We also track the brand’s social activity, how many blogs we post on, the number of hits to its podcasts and vodcasts, and even how many fans have signed up on its Facebook page. We also monitor user sentiment toward the brand and its competitors using BuzzMetrics.
To keep its competition’s online activities in focus, (more…)