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	<title>LeapFrog Team Blog</title>
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	<description>Green - Take a look through our lens.</description>
	<pubDate>Wed, 03 Mar 2010 20:09:54 +0000</pubDate>
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		<itunes:summary>Green - Take a look through our lens.</itunes:summary>
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		<itunes:category text="Society &amp; Culture"/>
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			<itunes:email>smillion@leapfroginteractive.com</itunes:email>
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			<title>LeapFrog Team Blog</title>
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		<item>
		<title>Flash Not Facing Death via iPad</title>
		<link>http://www.leapfroginteractive.com/blog/2010/03/03/flash-not-facing-death-via-ipad/</link>
		<comments>http://www.leapfroginteractive.com/blog/2010/03/03/flash-not-facing-death-via-ipad/#comments</comments>
		<pubDate>Wed, 03 Mar 2010 20:09:54 +0000</pubDate>
		<dc:creator>Jeremy P.</dc:creator>
		
		<category><![CDATA[Creative]]></category>

		<category><![CDATA[General]]></category>

		<category><![CDATA[Flash]]></category>

		<category><![CDATA[iPad]]></category>

		<guid isPermaLink="false">http://www.leapfroginteractive.com/blog/?p=2671</guid>
		<description><![CDATA[While there has been some theorizing to the contrary, I personally do not believe that the iPad will spell be the end of Flash.  While Flash isn’t deliverable to the iPad or the iPhone right now, at some point Apple and Adobe will hammer out some sort of arrangement that will enable Flash applications to [...]]]></description>
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		</item>
		<item>
		<title>A Quick Recipe for an Effective Blog Post</title>
		<link>http://www.leapfroginteractive.com/blog/2010/02/18/a-quick-recipe-for-an-effective-blog-post/</link>
		<comments>http://www.leapfroginteractive.com/blog/2010/02/18/a-quick-recipe-for-an-effective-blog-post/#comments</comments>
		<pubDate>Thu, 18 Feb 2010 18:08:52 +0000</pubDate>
		<dc:creator>Charity</dc:creator>
		
		<category><![CDATA[Creative]]></category>

		<category><![CDATA[General]]></category>

		<category><![CDATA[Blogs]]></category>

		<category><![CDATA[Interactive Strategy]]></category>

		<guid isPermaLink="false">http://www.leapfroginteractive.com/blog/?p=2662</guid>
		<description><![CDATA[Placing a blog on your website is a good way to generate return traffic and engage your consumer audience.  Making sure the content you post actually gets the reaction and traffic you want, however, requires a little nuance.  It’s important to keep a few things in mind as you type up your copy.
Know your audience [...]]]></description>
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		</item>
		<item>
		<title>The Integrated Message:  Keep It Cohesive and Consistent</title>
		<link>http://www.leapfroginteractive.com/blog/2010/02/03/the-integrated-message-keep-it-cohesive-and-consistent/</link>
		<comments>http://www.leapfroginteractive.com/blog/2010/02/03/the-integrated-message-keep-it-cohesive-and-consistent/#comments</comments>
		<pubDate>Wed, 03 Feb 2010 22:28:15 +0000</pubDate>
		<dc:creator>Rebecca</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Integrated Campaigns]]></category>

		<category><![CDATA[Marketing Strategy]]></category>

		<category><![CDATA[Messaging]]></category>

		<guid isPermaLink="false">http://www.leapfroginteractive.com/blog/?p=2643</guid>
		<description><![CDATA[Running an integrated marketing program mixing offline and online elements does involve more of an investment of resources than focusing solely on one side or the other.  The overall results of an integrated campaign, however, will be far better thanks to the building of brand awareness among your target audience as well as the added [...]]]></description>
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		<title>Building Your Social Media Community the Right Way</title>
		<link>http://www.leapfroginteractive.com/blog/2010/01/25/building-your-social-media-community-the-right-way/</link>
		<comments>http://www.leapfroginteractive.com/blog/2010/01/25/building-your-social-media-community-the-right-way/#comments</comments>
		<pubDate>Mon, 25 Jan 2010 22:37:04 +0000</pubDate>
		<dc:creator>Emily V.</dc:creator>
		
		<category><![CDATA[General]]></category>

		<category><![CDATA[brand image]]></category>

		<category><![CDATA[Customer Relations]]></category>

		<category><![CDATA[Social Media]]></category>

		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://www.leapfroginteractive.com/blog/?p=2626</guid>
		<description><![CDATA[In a previous post, I talked about some reasons why a brand might consider setting up a social media community.  This time around, I’m going to touch on a few points a brand needs to keep in mind whenever it’s drawing up the plans and laying the foundations for its own social media community.
Whenever your [...]]]></description>
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		<title>Why Build a Social Media Community?</title>
		<link>http://www.leapfroginteractive.com/blog/2010/01/22/why-build-a-social-media-community/</link>
		<comments>http://www.leapfroginteractive.com/blog/2010/01/22/why-build-a-social-media-community/#comments</comments>
		<pubDate>Fri, 22 Jan 2010 20:58:24 +0000</pubDate>
		<dc:creator>Emily V.</dc:creator>
		
		<category><![CDATA[General]]></category>

		<category><![CDATA[brand image]]></category>

		<category><![CDATA[Customer Relations]]></category>

		<category><![CDATA[Social Media]]></category>

		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://www.leapfroginteractive.com/blog/?p=2621</guid>
		<description><![CDATA[Taking advantage of earned media—the extra exposure that comes when consumers talk about your brand online and off—hinges on actually getting these consumers motivated enough to talk about your brand in the first place.  A social media community can be a way to generate this conversion.  With it, you can provide your consumer base with [...]]]></description>
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		</item>
		<item>
		<title>Experience 2010</title>
		<link>http://www.leapfroginteractive.com/blog/2010/01/14/experience-2010/</link>
		<comments>http://www.leapfroginteractive.com/blog/2010/01/14/experience-2010/#comments</comments>
		<pubDate>Thu, 14 Jan 2010 22:47:26 +0000</pubDate>
		<dc:creator>Suzanne</dc:creator>
		
		<category><![CDATA[General]]></category>

		<category><![CDATA[Consumer Behavior]]></category>

		<category><![CDATA[Marketing Strategy]]></category>

		<category><![CDATA[target audience]]></category>

		<guid isPermaLink="false">http://www.leapfroginteractive.com/blog/?p=2610</guid>
		<description><![CDATA[This year marks the tenth anniversary of B. Joseph Pine and James H. Gilmore’s essential book, The Experience Economy, in which the authors encouraged businesses to orchestrate memorable events for their customers rather than simply charging for a product or service.  They argued that a memory is what the customer is actually buying and the [...]]]></description>
		<wfw:commentRss>http://www.leapfroginteractive.com/blog/2010/01/14/experience-2010/feed/</wfw:commentRss>
		</item>
		<item>
		<title>A New Year, A New Wish List from LFI’s Bloggers</title>
		<link>http://www.leapfroginteractive.com/blog/2010/01/04/a-new-year-a-new-wish-list-from-lfi%e2%80%99s-bloggers/</link>
		<comments>http://www.leapfroginteractive.com/blog/2010/01/04/a-new-year-a-new-wish-list-from-lfi%e2%80%99s-bloggers/#comments</comments>
		<pubDate>Mon, 04 Jan 2010 13:51:09 +0000</pubDate>
		<dc:creator>Team LFI</dc:creator>
		
		<category><![CDATA[General]]></category>

		<category><![CDATA[Google]]></category>

		<category><![CDATA[Interactive Marketing]]></category>

		<category><![CDATA[Interactive Strategy]]></category>

		<category><![CDATA[mobile marketing]]></category>

		<category><![CDATA[Social Media]]></category>

		<category><![CDATA[target audience]]></category>

		<guid isPermaLink="false">http://www.leapfroginteractive.com/blog/?p=2598</guid>
		<description><![CDATA[With the start of 2010, it’s time to look ahead.  We asked some of our bloggers to tell us what they wished would happen in the coming year.  Not predictions, just wishes.  So here are some of the things they’d like to see in this brand new year:
Suzanne Beane, Director, Cincinnati Office
In 2010, I’d like [...]]]></description>
		<wfw:commentRss>http://www.leapfroginteractive.com/blog/2010/01/04/a-new-year-a-new-wish-list-from-lfi%e2%80%99s-bloggers/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Five Search Trends to Watch in 2010</title>
		<link>http://www.leapfroginteractive.com/blog/2009/12/23/five-search-trends-to-watch-in-2010/</link>
		<comments>http://www.leapfroginteractive.com/blog/2009/12/23/five-search-trends-to-watch-in-2010/#comments</comments>
		<pubDate>Wed, 23 Dec 2009 14:50:42 +0000</pubDate>
		<dc:creator>Christy</dc:creator>
		
		<category><![CDATA[General]]></category>

		<category><![CDATA[Ad Formats]]></category>

		<category><![CDATA[Google]]></category>

		<category><![CDATA[Link Building]]></category>

		<category><![CDATA[Local Search]]></category>

		<category><![CDATA[Search Engines]]></category>

		<guid isPermaLink="false">http://www.leapfroginteractive.com/blog/?p=2591</guid>
		<description><![CDATA[2009 brought with it a flurry of activity to the search landscape.  With the release of Google Caffeine, the launch of Bing, the announcement of a Bing/Yahoo! merger, and the ubiquitous nature of Twitter, search changed tremendously in 2009.  As for 2010, it should prove to be when the integration of multiple content sources will [...]]]></description>
		<wfw:commentRss>http://www.leapfroginteractive.com/blog/2009/12/23/five-search-trends-to-watch-in-2010/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Connecting Offline and Online Marketing a Must</title>
		<link>http://www.leapfroginteractive.com/blog/2009/12/22/connecting-offline-and-online-marketing-a-must/</link>
		<comments>http://www.leapfroginteractive.com/blog/2009/12/22/connecting-offline-and-online-marketing-a-must/#comments</comments>
		<pubDate>Tue, 22 Dec 2009 12:51:41 +0000</pubDate>
		<dc:creator>Lori</dc:creator>
		
		<category><![CDATA[General]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Integrated Campaigns]]></category>

		<category><![CDATA[Offline Marketing]]></category>

		<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://www.leapfroginteractive.com/blog/?p=2573</guid>
		<description><![CDATA[Consumers are everywhere, and brands can direct their marketing messages to them in a variety of effective ways.  The online marketplace is a great way to reach these consumers but offline efforts, from print ads to signage to TV and radio spots, still can help a brand reach its intended audience.  Whether to use offline [...]]]></description>
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		</item>
		<item>
		<title>Marketing Technology: The Brave New World is Here</title>
		<link>http://www.leapfroginteractive.com/blog/2009/12/11/marketing-technology-the-brave-new-world-is-here/</link>
		<comments>http://www.leapfroginteractive.com/blog/2009/12/11/marketing-technology-the-brave-new-world-is-here/#comments</comments>
		<pubDate>Fri, 11 Dec 2009 13:28:55 +0000</pubDate>
		<dc:creator>Ran</dc:creator>
		
		<category><![CDATA[General]]></category>

		<category><![CDATA[Marketing Strategy]]></category>

		<category><![CDATA[Smartphones]]></category>

		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.leapfroginteractive.com/blog/?p=2563</guid>
		<description><![CDATA[After seeing the recent Motorola DROID smartphone commercials over the past few weeks, I have been remembering the days in 1977 when Star Wars first came to the theaters.  This film represented not only a new era of special effects but also a story and characters that people, real people, could relate to in their [...]]]></description>
		<wfw:commentRss>http://www.leapfroginteractive.com/blog/2009/12/11/marketing-technology-the-brave-new-world-is-here/feed/</wfw:commentRss>
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