Press Release - 03.27.06

LFI to Double Its Office Space by End of 2006

LOUISVILLE, KY (March 20, 2006) – Success begets growth, and that goes double for LeapFrog Interactive.

Literally.

Beginning July 1, 2006 the Louisville-based interactive agency will begin renovations that will double the company’s office space from 5,000 to 10,000 square feet.

Co-founder Daniel Knapp expects the project to be completed by the end of the fourth quarter. He thanked LeapFrog’s clients for helping the business continue to grow.

"We’re excited about the business growth and thankful for the incredible clients who make it possible," Knapp said. "It’s gratifying to see our clients finding real value and measurable results with LeapFrog’s interactive marketing programs and services."

Since moving into its Linn Station Road offices in October 2002, LeapFrog has added twelve full-time, permanent positions. It plans to add four to six full-time employees over the next 12-months as it meets the needs of clients that want not only to enter, but to thrive in, the growing interactive marketplace.

Besides its long-established strength in website creative services and web-software development, LeapFrog is also experiencing significant growth in its New Media Services group. Services in this category include traffic and lead generation, e-commerce engine optimization, pay-per-click and -call campaigns, affiliate network development, local (city, state) search marketing programs, online news release management, online promotions and contents, blog / forum or "word of mouth marketing" campaigns, and online media buying, management, and optimization.

"The interactive marketplace is widely untapped by Louisville businesses, but as that changes, companies are experiencing the benefits of direct, measurable, one-to-one web interaction with their customers," Knapp explained. "LeapFrog Interactive works to bring proven ideas from our global brands to the Louisville business community, ensuring that clients perform at a local and national level."

Reese Design, an architectural firm based in Louisville, will handle LeapFrog’s office redesign.

About LeapFrog Interactive

LeapFrog Interactive is a full-service interactive agency that offers Interactive Brand Strategy, Creative Services, New Media Services, Web-Software Services, Intelligence Services, and Outsourced Site Management. The company serves clients in 28 states, including: Tommy Hilfiger, Brown-Forman, Comcast Cable, MeadWestvaco, National Public Radio, Pizza Hut, KFC, Aleris, and YUM! Brands International.