News Archive - 04.22.03

LeapFrog Interactive to Custom-build Site for Custom Cabinet Builder

LeapFrog Interactive, a Louisville-based interactive media agency, recently began the redesign and redevelopment of Mouser Custom Cabinetry's Internet website, which will be launched in late May.

Alan Gilleo, LeapFrog Interactive's creative director, said the site will feature vast improvements and will be a more effective communications tool for the company. "We've worked very hard to refine the site's content and messaging as well as adding features to showcase the unique cabinetry work that Mouser undertakes," Gilleo said.

The site is also designed to improve customer relations and aid sales efforts. Gilleo said he believed more and more companies are seeing the benefits of investing in online strategies. "Businesses large and small are realizing that a strong online presence is one of the most effective and cost-efficient ways to reach customers," said Gilleo.

Mouser Custom Cabinetry has been building and selling cabinets since 1955. Its Elizabethtown factory employs 280 associates and serves customers in nearly every state east of the Mississippi River.

Jeff Ramsey, Mouser's Creative Marketing Coordinator, said that LeapFrog Interactive was a standout among its competitors. "LeapFrog Interactive's capabilities and past work made our choice to select an interactive agency an easy one," said Ramsey. LeapFrog Interactive is a Louisville-based interactive agency providing interactive services including website development, kiosk design, CD-ROMs, traffic building and interactive marketing services. Their clients include KFC International, Brown-Forman, the Louisville Orchestra and Thomas Industries.