Press Release - 05.02.06

LeapFrog to Optimize Site for Challenger Lifts

Louisville, KY (May 2, 2006) - When the largest privately owned lift company in the world wanted to lift their online visibility, they naturally turned to LeapFrog Interactive.

LeapFrog Interactive announced today that they have been contracted by Challenger Lifts, Inc. to provide New Media services for their website, www.challengerlifts.com. Those services will include Search Engine Optimization (SEO), copywriting and conversion Return On Investment (ROI) refinement.

LeapFrog will optimize the site using a brand-conscious approach, developing the site into a profitable part of the company's marketing mix.

"This SEO initiative is an ongoing service, keeping our customers at the top of online visibility," says Ryan DeShazer, Search Marketing Specialist for LeapFrog's New Media Department. "Over time, product lines and items change in popularity. LeapFrog creates feeds that dynamically provide relevant content to the major search engines, keeping Challenger's site continually optimized in the face of an ever-changing marketplace."

About Challenger Lifts

Challenger Lifts is the largest privately-owned lift company in the United States. Challenger is also the oldest U.S. manufacturer of Versymmetric 2-Post Automotive Lifts. Our automotive lift manufacturing facility is on the leading edge of technology, and is approved by more automobile company programs than any other automobile lift manufacturer in the world.

About LeapFrog Interactive

LeapFrog Interactive is a full-service interactive agency that offers Interactive Brand Strategy, Interactive Marketing, New Media & Promotion, Online Client Acquisition, Creative Services, Web Technology Services, Account & Project Management, Measurement & Intelligence, and Outsourced Site Management.

The Company services clients in twenty-eight states. Clients include The Louisville Orchestra, Fund for the Arts, the University of Louisville, and Wyatt, Tarrant & Combs, LLP. LeapFrog Interactive also works with Fortune 500 clients including Tommy Hilfiger, Mead Westveco, National Public Radio, YUM! Brands International, Brown-Forman, and Aleris