Press Release - 06.07.06

Welders Supply Hires LeapFrog Interactive for Interactive Campaign

Louisville, KY (June 7, 2006) - Welders Supply Company of Louisville, Inc. has had a web presence for some time. Now the company is ready to aggressively promote that presence. To build a fully integrated marketing plan, Welder's Supply partnered with a fully integrated interactive agency: LeapFrog Interactive.

Welders Supply has engaged LeapFrog Interactive's New Media division specifically to drive traffic to weldersource.com, the e-commerce arm of the successful welder's supply company.

Using Search Engine Optimization, Paid Media, Froogle Feeds and Direct E-mail marketing, LeapFrog plans to increase Welders Supply's online marketing presence, driving new and return business. Existing customers will soon start receiving Weekend Welder, a new email newsletter, as a value-added service, giving customers easier access to detailed product descriptions.

"Customer acquisition and retention is a major objective for Welders Supply," said LeapFrog President Daniel Knapp. "An integrated online marketing campaign will increase their online visibility and provide a more satisfying customer experience, an integral part of building up the customer base and retaining existing customers."

About LeapFrog Interactive

LeapFrog Interactive is a full-service interactive agency that offers Interactive Brand Strategy, Interactive Marketing, New Media & Promotion, Online Client Acquisition, Creative Services, Web Technology Services, Account & Project Management, Measurement & Intelligence, and Outsourced Site Management. The Company services clients in twenty-eight states.

Clients include The Louisville Orchestra, Fund for the Arts, the University of Louisville, and Wyatt, Tarrant & Combs, LLP. LeapFrog Interactive also services Fortune 500 clients including Tommy Hilfiger, Mead Westveco, National Public Radio, YUM! Brands International, Brown-Forman, and Aleris

About Welders Supply Company of Louisville, Inc.

Welders Supply Company of Louisville is located at 335 Boxley Avenue in Louisville, KY. The company was founded in 1948 by the late Louis Wright, Sr., and has been guided by his son, Louis Wright Jr., through many industry changes in technology, customer needs, and welding methods. Welders Supply specializes in distributing welding equipment, gases, and supplies.