Press Release - 08.01.06

LeapFrog to Transform Lookers into Buyers for Local Company

Louisville, KY (August 1, 2006) - Ware, Inc. has hired award-winning LeapFrog Interactive to use its proven expertise to redesign and market their website. Ware, Inc., a Louisville-based company which represents quality manufacturers of boilers, chillers, valves and valve repair, has requested marketing services to include aggressive and concurrent Paid Media, Search Engine Optimization (SEO) and Direct E-mail campaigns.

One major focus of the redesign is improving site navigation for consumers, avoiding prospective buyers clicking offsite in frustration when they cannot quickly find what they want. Direct email marketing will keep prospective and existing customers up-to-date on new products and services, upgrades and warranty information. Using continuous keyword optimization, research and management, LeapFrog will provide consistent, excellent visibility for Ware in the constantly changing online landscape.

"Our goal is to streamline navigation, making the buying process as seamless as possible," said Daniel Knapp, LFI President. "Once the site is designed to maximize ROI, we will begin aggressive campaigns to bring buyers to the store."

The new website is scheduled for launch in late November.

About LeapFrog Interactive

LeapFrog Interactive is a full-service interactive agency that offers Interactive Brand Strategy, Interactive Marketing, New Media & Promotion, Online Client Acquisition, Creative Services, Web Technology Services, Account & Project Management, Measurement & Intelligence, and Outsourced Site Management.

The Company services clients in twenty-eight states. Some clients include The Louisville Orchestra, Fund for the Arts, the University of Louisville, and Wyatt, Tarrant & Combs, LLP. LeapFrog Interactive also provides services to Fortune 500 clients including Tommy Hilfiger, Mead Westveco, National Public Radio, YUM! Brands International, Brown-Forman, and Aleris

About Ware, Inc.

Ware started in 1952 as Ivan Ware & Son, a residential HVAC company. Its founder, Ivan Ware, was a former oil burner serviceman for a local oil company. Under his leadership, the company expanded in 1971 to include a boiler rental business, becoming the first company in the area to provide handling, supervising, installation, start-up and operational services at the customer's option. By 1973 the company was the largest of its kind in the Louisville area.