News Archive - 08.22.03

LeapFrog Interactive Gains Insight, Develops Power of Cable Website

LeapFrog Interactive has partnered with Insight Digital Media Advertising to develop the Power of Cable website (www.powerofcable.com). The website is designed as a resource for advertisers to understand and take advantage of the inherent influence in cable television advertising.

The website features a plethora of valuable information, ranging from regional demographic data to commercial production to career opportunities with InsightMedia Advertising.

“This is an educational resource for our current clients and future customers, said Heather Lundbom, Research Analyst for Insight. By giving advertisers access to vital information about cable advertising they will be better informed on the options available through cable advertising, including special events, promotions and the ability to find co-operative advertising dollars. They will be able to make more powerful media buys and gain a strategic competitive advantage.”

B. Todd Bright, Vice President of Marketing for LeapFrog Interactive, had this to say about the Power of Cable website. “The site is a point of pride with Team LeapFrog Interactive. As a marketer I am always trying to work with organizations in purchasing media. The number one compliant I have is that not enough critical information is available via the web. The Power of Cable website transcends this challenge and gives media buyers exactly the information they need to put together a media plan and to make a buying decision.”

InsightMedia Advertising is a first-tier cable provider, offering local advertising opportunities on nearly 40 cable networks throughout the Louisville, Lexington, Northern Kentucky and Bowling Green Areas.

LeapFrog Interactive is an interactive agency headquartered in Louisville Kentucky, providing dynamic digital media including websites and CD/DVD presentations, intranet/extranets, streaming media and online marketing for a diversity of businesses and community icons including Kentucky Farm Bureau, Brown-Forman and the Louisville Orchestra.