Press Release - 09.27.06

Jefferson PVA's Newly Redesigned Website Garners Prestigious WebAward

Louisville, KY (September 27, 2006) - The Jefferson County Property Valuation Administration is proud to announce that they have been honored with a 2006 Government Standard of Excellence WebAward from the Web Marketing Association. The award recognizes the standard of excellence for which all web sites should strive.

The new website was designed by LeapFrog Interactive, a Louisville-based interactive agency specializing in online brand management. Launched in April 2006, the new site features an easy, practical and user-friendly design. It provides convenient access to property data and offers clear and concise information about the PVA office.

Visitors to the site can search for a property's assessed value, its parcel identification number and its current owner. Property owners can also download informative brochures and commonly-used PVA forms and applications, including the popular homestead exemption. Users can even watch an online video describing the assessment process and PVA responsibilities.

LFI President and CEO Daniel Knapp said "We knew that the new site offered a feature-rich user experience which goes far beyond the typical government agency site. It's great to have that standard of excellence confirmed by the Web Marketing Association."

More than 2,300 web sites from 35 countries were judged in 96 industry categories during this year's WebAward competition. Judging was based on seven criteria: design, innovation, content, technology, interactivity, copywriting and ease of use.

About The Jefferson County Property Valuators Administration

The Jefferson County Property Valuation office is the largest PVA office in Kentucky, with more than 70 employees, including 12 field representatives, a fully integrated GIS/Mapping staff, and a commercial and residential computer assisted mass appraisal (CAMA) staff. The office generates a $51 billion assessment roll each year, and manages data on more than 300,000 parcels in Metro Louisville, including 250,000 residential properties and 25,000 commercial properties.

About LeapFrog Interactive

LeapFrog Interactive is a full-service interactive agency that offers Interactive Brand Strategy, Interactive Marketing, New Media & Promotion, Online Client Acquisition, Creative Services, Web Technology Services, Account & Project Management, Measurement & Intelligence, and Outsourced Site Management. The Company services clients in twenty-eight states. Some clients include The Louisville Orchestra, Fund for the Arts, the University of Louisville, and Wyatt, Tarrant & Combs, LLP. LeapFrog Interactive also services Fortune 500 clients including Tommy Hilfiger, Mead Westveco, National Public Radio, YUM! Brands International, Brown-Forman, and Aleris

About the WebAwards

Founded by the Web Marketing Association in 1997, the WebAwards is the standards-defining competition that sets industry benchmarks based on the seven criteria of a successful website. The goal of the WebAwards is to provide a forum to recognize the people and organizations responsible for developing some of the most effective websites on the Internet today.