News Archive - 11.18.03

LeapFrog Interactive Develops New World Wide Websites for World Café, WXPN

Interactive agency LeapFrog Interactive today announced that it has developed and launched redesigned websites for public radio station WXPN and its World Café program. Both sites went live July 1.

WXPN, the University of Pennsylvania’s public radio station, is home to World Café - public radio’s “most popular program of popular music.” World Café and Conversations from the World Café are distributed by Public Radio International to more than 160 stations throughout the country.

Jeanne Griffin, WXPN’s Web Producer, said that the station’s high volume of website traffic and online listenership prompted the station to seek the redesigns.

“We needed updated, easy-to-use and visually exciting websites for the enormous amount of visitors and online listeners who use our sites,” said Griffin.

“Our staff worked tirelessly to make sure that no detail, regardless of how seemingly minute, went unchecked,” said LeapFrog Interactive creative director and executive vice-president Alan Gilleo. “We understood from the project’s inception that thousands of people would see our work on a daily basis.”

“I believe we produced two very impressive, very extensive sites with extensive navigation and functionality,” said senior designer Jeremy Williams. “The numerous compliments we received from site visitors were quite gratifying.”

The sites feature graphically rich, easily updateable web interfaces and online World Café CD store as well as the capability for visitors to “listen live,” register for electronic newsletter updates and a Concert Calendar. LeapFrog Interactive staff worked closely with WXPN on the tone, message and conceptual design of both websites. Programming and development was completed by LeapFrog Interactive.

WXPN’s site may be viewed at www.xpn.org and World Café’s is accessible at www.worldcafe.org.

About LeapFrog Interactive

LeapFrog Interactive is a Louisville-based interactive agency specializing in website production, kiosk design, CD-ROM development, traffic building, interactive marketing services and online promotion. Their clients include YUM! Brands International, Brown-Forman Beverages, Jillian’s, University of Kentucky, Louisville Orchestra and Thomas Industries.