Press Release - 12.17.07

FindYourSexyStyle.com Goes Live December 17

ALPHARETTA, Ga., Dec. 17 /PRNewswire/ -- This holiday season, Lily of France®, a brand of Vanity Fair Brands, LP, is celebrating the individual essence of women's sex appeal by helping them find their signature sexy style with a fun interactive quiz at FindYourSexyStyle.com that lets "real" women express themselves on topics ranging from fashion and makeup to shopping and travel and gives them chances to win prizes and save money on lingerie.

Conducted in four month-long sessions between December 17, 2007 and April 16, 2008, FindYourSexyStyle.com will quiz women in a comfortable, intimate setting designed, appropriately enough, like a charming Parisian apartment by Louisville, KY-based interactive agency LeapFrog Interactive. Respondents will receive lingerie tips tailored to the Sexy Style consumer profiles generated by their replies. Best of all, respondents over the age of 18 will be entered in a sweepstakes for a chance to win a Grand Prize $500 gift card and a $100 wardrobe of Lily of France intimates, including the innovative X-Bra(TM), which allows a woman to adjust the degree of lift and cleavage enhancement provided to her individual comfort level.

Also, each respondent who passes along the quiz to five women receives a 40% savings coupon on Lily of France intimates redeemable at http://www.shoplilyoffrance.com. All prizes will be awarded in each of the four quiz rounds, so women have four chances to win throughout the program.

About Lily of France

For over a century, women have turned to the Lily of France® brand for sexy, sophisticated French-inspired intimate apparel. Lily of France® offers a variety of lingerie styles ranging from subtly sexy to boldly alluring for the fashion-forward woman. Lily of France products are available at department stores nationwide and at http://www.shoplilyoffrance.com.

About LeapFrog Interactive

LeapFrog Interactive is a full-service interactive agency, offering Interactive Productions including strategy, creative, web-software services and Interactive Marketing including PPC management, SEO, promotions, blog management, viral and social media marketing. http://www.leapfroginteractive.com.

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For more information, press only:
Scott Million       (502) 213-4670       smillion@leapfroginteractive.com