Nestled in the fertile Nassau Valley, Appleton Estate is the oldest and most famous of all of Jamaica's sugarcane estates and produces one of America's favorite Rums. LeapFrog Interactive was chosen to launch a new brand image through a number of interactive venues.

Our Team redeployed the brand's website, created online promotions, developed and executed an interactive media plan, launched a recipe generator, poll system, and a number of user features.