McGraw-Hill knows publishing. From Standard & Poors to BusinessWeek, the company’s collected brands are the preferred source for business news and intelligence across a wide spectrum of industries. When the time came to update the Aviation Week web site, the company turned to LeapFrog Interactive to create a design that commanded respect.

Integrity and standards are important to Aviation Week, the leading source of news for the aviation, defense, and space industries. So the new design was built using standards-compliant best practices for the Web. It was also important that the design render equally well in all browsers.

While a single brand, Aviation Week has several different industry-niche channels. One design challenge that LeapFrog addressed was maintaining brand integrity while giving each channel its own specific look.

The finished design effectively merges all the elements of a powerful online brand that will continue to expand to new heights.