Adding value with rich creative work. Check `n Go is one of the nation’s leading providers of short-term financial products, including cash advances. While the company had a long and respected history, and had made great strides in recent years in improving the public perception of both their company and the cash advance industry as a whole, their online presence did not accurately reflect their brand.

LeapFrog Interactive’s brand strategy team used the rich data set to create an interactive brand personality for Check `n Go. The interactive brand personality was developed to have strong appeal to both the online-only and dual-channel audiences, and would inform and guide the creative direction including design elements and copy.

Keeping the brand personality in mind, the creative teams developed an online brand that was consistent both with Check `n Go’s current position as a respected leader in the cash advance industry, and their future plans for expansion into other financial services, and held a strong appeal for the target audience. The new brand evokes a sense of confidence, energy and security, encouraging site visitors to get to know Check `n Go’s brand better, and develop and ongoing relationship with the brand as a financial services provider.