As its interactive agency of record, LeapFrog Interactive deployed a new website presence, expanded the online footprint, and supported the launch of more than 10 products and services.
While its services are highly technical, InsightBusiness wanted to develop an online brand that was both confident and approachable. In addition, this brand needed to be as comfortable in the Fortune 500 board room as it was in the small business retail outlet.
An online brand strategy was developed that visually and textually marries strong capabilities and product-sets with uncommonly attentive customer service and support.
Permission-based emails are a great business-to-business promotional tool that can be used to notify customers of upcoming product opportunities, scheduled maintenance, or special promotions. InsightBusiness is continuously building a database of clients and potential clients who want an ongoing communication channel to their business.
Building brand awareness through search engine optimization and paid search media ensures that potential customers are never more than a click away. Sales requests can be made online to speed delivery and implementation.
InsightBusiness uses its web properties and new media services to support its regional sales effort and to build brand awareness at a national level.
These goals are achieved through the coordination of brand strategy, website design and implementation, search engine visibility, and permission-based promotional services.
