Powerful insight for multiple audiences. LeapFrog Interactive was chosen as Insight’s interactive agency of record to manage web properties, interactive communication, search engine awareness, and permission-based promotional services. As interactive agency of record, Leapfrog Interactive manages multiple web properties for Insight, including PowerOfCable.com, InsightBusiness.com, ShoppingKentuckiana.com, ShoppingTheBluegrass.com, ShoppingNorthernKentucky.com, and WinOnTv.tv

These sites all rely on data-driven marketing to effectively target their unique respective markets. PowerOfCable.com is a business-to-business website supporting advertisers as they seek to make informed media decisions. The site provides access to demographic, psychographic, and geographic information. The site also boasts a powerful system that helps advertisers match over 90 networks, 25 markets, hundreds of cities and towns, and over 350,000 households with their target consumer profile.

Permission-based promotional email supports advertiser outreach with notifications about upcoming opportunities, network scheduling changes, industry statistics, new promotions, and valuable research data.

LeapFrog Interactive tracks use and traffic statistics across all Insight’s websites, making adjustments and updating content to maximize performance for all sites. This includes consumer research information gleaned from online polls and surveys utilized across all the sites. We provide comprehensive reporting services quarterly, with necessary interim updates as needed.