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As we reach the halfway point of 2009, it's time to start thinking ahead to the coming year. The times are always a-changing when it comes to interactive marketing, from how users are behaving online to the marketing channels you can use to reach them. To help you get a glimpse into what the future might hold, we are devoting this quarter to a deep dig that explores the interactive marketing forecast for 2010 in order to help you be better prepared to compete in the new year.

We start the quarter in July with a look at how user online behavior is changing. We kick the month off with Team Perspectives discussing trends in on-site activity as well as the future of display ads. The Interactive Tips newsletter for July will focus in on what user social media behaviors will be like in 2010. Adding to this forward-looking mix of content will be LeapCasts with discussions about how to anticipate user behavior before it changes as well as about the changing online user demographics.

August takes a look at how to stretch a brand's marketing dollars by spending within key interactive channels. LeapCasts for the month will feature discussions on the interactive marketing budget outlook for the coming year as well as on how to transition your traditional advertising budget into online marketing. There'll also a Team Perspective on the rising cost of search marketing and another focusing in on the outlook for display advertising spending.

The quarter reaches its conclusion in September with an eye to the future as the discussion turns to upcoming trends and new interactive channels to be aware of to help keep you ahead of the game. The monthly Interactive Tips e-newsletter will provide a look at some of the new channels available for search engine marketing. The September Team Perspectives give you the lowdown on the iPhone and its role in mobile marketing and on the rise of Cost Per Lead marketing.

This quarter also marks the debut of our new quarterly publication. It will feature an array of pieces revolving on our central topic of being prepared for interactive marketing in 2010. Inside its pages, you'll find articles discussing upcoming search trends, how to control your media cost by using a balanced approach to distribute your marketing spend, and ways to lower the amount of risk you face as you test the waters of the newest interactive marketing channels. We'll also provide columns from agency leadership discussing how to get ready for next year's marketing challenges.

These are just some of the highlights of the new content we'll be adding this quarter to the wealth of knowledge already available from LFI University. Team Perspectives postings, LeapCasts, Interactive Tips and Interactive Trends newsletters, and our new quarterly publication. Whatever form you like to receive your interactive marketing information, we've got the right fit for you.