Creating Landing Pages That Increase Conversion

Use of a landing page, while essential to many forms of interactive marketing, is often neglected by brands. To increase their chances at converting their target consumer base, brands must take advantage of a well-designed, well-written landing page. To create such a landing page, brands need to be familiar with the varied elements that combine to form a successful landing page.

• White Paper (PDF)

Pleasing Your Search Engine Suitors

Depending on variables like its SEO strategies, its website's structure, and a specific search engine's rules, it's possible for a brand's website to rank higher on one search engine than all the rest. Achieving success across all the search rankings requires employing an SEO strategy that has the greatest potential to satisfy the expectations of each search engine.

• White Paper (PDF)

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