Getting consumers to click on your ads is only half the battle.

A large volume of click-throughs can lead to gaudy statistical results but the number of actual conversions will determine whether your interactive marketing goals have been met or missed.

Achieving your conversion goals, however, involves many steps and requires a diligent effort in order to make sure consumers convert rather than desert.

To help you better face the challenges of the path to conversion success, LFI University has gathered together a range of information that offers expert advice on envisioning, designing, and executing an interactive marketing campaign that will achieve your conversion goals.

• Setting realistic conversion goals and expectations
• Defining conversion points
• The design requirements for successful landing pages
• Why a campaign-specific landing page is so important in converting users
• Testing the effectiveness of your landing page in order to make sure it will provide you with the maximum number of conversions

Getting consumers over all the hurdles from the moment they discover and click on your ad to the moment when your efforts pay off and they perform the action you were hoping for becomes a less daunting task when you are armed with an understanding of what needs to be done to get these consumers across the conversion finish line.

With content geared toward broadening your knowledge of user conversion, LFI University will provide you with the "education" you need to make sure you are getting the conversions you want. Take your pick from the selection in the left column and start hitting the books today.