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Content has always been seen as wearing the mantle of king when it comes to interactive marketing but it takes the delivery of the right content to the right set of consumers for a brand to receive the royal treatment it wants: being able to convert these individuals into customers. Just because you offer some informative content does not mean your target audience will have any use for or interest in it. There are rules to be followed whenever you include content as part of your interactive marketing strategy. To help you get a sense of the right way to use content so you can achieve your marketing goals, LFI University offers a quarter's worth of insight on how to provide content that matters to your consumer base.

We kick off the quarter with a Team Perspective discussing the value that can be provided by educating and informing your client base via white papers. We also offer up another Team Perspective later on during October about how to use audio and video content to provide your target audience with something of value. We've got a pair of LeapCasts on the calendar, one featuring a discussion of how to use e-mail to offer more than just a marketing pitch and another with advice on how to provide value from your social media content.

November focuses on how to provide content that is in sync with and promotes your brand and its message. The month's Team Perspectives will look at, respectively, how to make sure your content stays on brand and how vital a role your brand plays in conversion. The month's LeapCasts will offer some ideas on how you can create content for multiple brands as well as the brand messaging that can be found in user-generated content.

The holiday season is upon us in December and just as it is important to provide those on your gift list with presents that they will find captivating, it is also vital for your interactive marketing interests that you provide your consumer base with content that can captivate them as well. To help you meet this need, the December LeapCasts explore how to dynamically present content as well as architecting experiences that will enable the content you offer to stimulate and engage your audience. December also unwraps some Team Perspectives about how to provide content across multiple interactive channels and how to utilize consumer insights to help you better target the content you present.

Each month of the quarter also will include our informative Interactive Tips and Interactive Trends newsletters to help keep you both in the know as well as armed with valuable advice from our crack team of interactive marketing experts. And we also will be delivering the second installment of our quarterly publication, Logic + Magic, which will provide a range of articles and insight on the proper use of content for your interactive marketing plans.

So in whatever form you want it, LFI University can provide you with content about the content that will help you give consumers something of value and make the kind of impression that will help make them become your customers.