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Throughout the first quarter of 2009, LFI University will be shedding some light on ways brands can learn more their ideal target market.

From demographics to psychographics to benchmarking and trending to media research and planning, LFI University will be focusing on all the techniques that your brand can utilize to better understand who your target consumers are and what influences their behavior.

We've got the process off to a start with an In Depth Analysis focusing on how to determine the psychographics of your target audience and a LeapCast on applying demographics to your interactive marketing efforts. There are also available a variety of perspectives and tips from several interactive marketing experts. Take a look at the column on the left for all the content that is already up, ready, and at your disposal.

We'll continue to explore the subject matter in the weeks ahead with discussions of benchmarking and how to combine social, search, and analytics trends. We also have a second In Depth Analysis on the docket, this one offering a look at data-driven media strategy and how it can help you connect with new customers.

So be sure to keep check back as we make more and more content available for you to use as resources in your quest to connect with and uncover more about your potential customers as you reach out to them via interactive marketing.