The Importance of Usability
Any brand with a website needs to have loftier goals for its performance beyond mere site traffic. Bringing users to the site should be only the first part of the process.
Designing For Google
A well-designed website needs to do more than just appeal to its visitors. It also needs to connect with the search engines. Otherwise, even the most well-conceived and perfectly executed website will never be able to attract the attention it deserves because no users will be able to find it.
Integrating Display Advertising with Other Interactive Channels
An interactive marketing campaign that solely involves display advertising can provide both an immediate click-through result as well as the long-term benefit of increased brand recognition.
Relevancy: The new driving force behind social search
The idea of social search has evolved. With Google now feeding different types of media into its search results, search is now more universal than ever thanks to the incorporation of different types of listings into its result pages.
Driving Your Brand's Offline Sales Using Online Marketing
In the pre-Internet days, television, print, outdoor, and radio ads were the avenues to use to reach consumers and bring them to your doorstep. Now, with so many consumers online, the Internet has become just as an effective means to drive offline sales. In fact, consumers are using the Internet as a primary means to learn more about the products and services that interest them before heading offline to make their purchases.
Using Agency Summits to Get All Sides of an Integrated Campaign on the Same Page
It's always challenging to be one of many agencies working on a campaign instead of being the only belle at the ball. Issues arise during multi-agency integrated campaigns that are normally not part of the equation when only one agency handles all the work.
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