• 
• 
• 
• 
• 

A new quarter brings a new flavor of information served up to you by LFI University. The second quarter of 2009 brings content geared to help you understand how to harness the power of interactive marketing by integrating its varied elements not only with each other but also with offline marketing efforts.

Each month, we'll be exploring a different component of the integrated marketing equation.

In April, we'll be focusing on integrating interactive with offline advertising. There will be Team Perspectives discussing how to use agency summits to make sure all agencies working on an integrated campaign are on the same page as well as how offline marketing activity can be driven via online efforts. We'll also have an Industry Research paper exploring how landing pages can be utilized in support of offline marketing activities.

May turns our attention to integrating interactive marketing channels. The May Industry Research will delve into the ways that a campaign can integrate a wide range of interactive channels and get them to work together to result in a successful marketing campaign. May also brings more Team Perspectives, including one discussing how to integrate display advertising with other forms of interactive marketing, as well as our monthly Interactive Tips e-newsletter spotlighting various multi-channel strategies that your brand can use.

In June, we take a look at marketing focused design and how to make sure a campaign's elements work hard while still looking good. Team Perspectives on how to design for Google and the importance of usability on click-through rates and ultimate user conversion will also be part of the content mix. In addition, we'll be presenting LeapCasts that discuss how to create online properties that are properly optimized for marketing and how to find the right design balance between a brand's marketing needs and the needs of search engine optimization.

And these are just some examples of the new content that will be added to the resources already at your disposal through LFI University. From Team Perspectives to Industry Research papers to our monthly Interactive Tips and Interactive Trends e-newsletters to our LeapCasts, you have a varied and thorough range of information to tap into to help broaden your knowledge and understanding of interactive marketing.