Interactive marketing campaigns can represent a significant investment for a brand.

To help ensure this expense doesn't go to waste, a brand needs to create a blueprint it can follow to steer its campaign to a successful fuition.

To help with the creation of this campaign blueprint, LFI University offers seven key steps brands need to consider as they develop their interactive marketing plans.

Perform an interactive competitive analysis to determine the interactive marketing challenges inherent in your brand's industry as well as the strategies that have had success in the past

Determine the goals of your campaign to help you better gauge your campaign's performance

Determine the budget of your interactive marketing campaign

Determine which of the various interactive marketing channels best fit your campaign, its audience, and your goals

Develop an editorial calendar to coordinate the campaign's message and the timing of its delivery across the interactive marketing channels

Perform the research and preparation necessary to provide each element in your campaign with a solid foundation

Finalize and execute your campaign

Each step has its own nuances and particulars that must be dealt with in order to ensure the overall success for your interactive marketing campaign. To help you understand and address each step, LFI University has provided a variety of content that informs, explains, and advises, giving you the insight needed to apply each one of the seven steps. Just click on one of the links on the left of this page and start designing your own interactive marketing blueprint.