A Social Approach To Customer Service
Customer expectations are something my team deals with on a daily basis. Client Services works hard to make sure our clients have their needs met and are thrilled with their experience doing business with LeapFrog Interactive.
Be Ready For The Truth
There's an old song by The Police called "Truth Hits Everybody" that would make an apt theme song for brands and their experiences with social media. All sorts of truths will hit a brand when it starts exploring and participating in the social media conversation. Some truths will be pleasant ones, like receiving praise from brand loyalists who pat a brand on the back for services provided. Other truths, however, might be the equivalent of a hard punch to the stomach, criticisms that knock the wind out of a brand and leave it gasping for breath.
You're Already Part Of The Conversation
Silence may be golden but not for brands when it comes to their online image. Social media has opened a wellspring of conversation enabling users to criticize and commend virtually anything. A savvy brand cannot do the equivalent of sticking its fingers in its ears and ignore what is being about it in the social media arena.
Considerations In Social Search
This quarter we are covering the topic of social media marketing and I wanted to take some time to discuss social search, which is the integration of search engine marketing with social media marketing.
Social Media Integration
We have been tackling the topic of social media this month, and I want to take it into the realm of integration for a bit...
The Rise Of Social Media
The last year here at LeapFrog Interactive has been an incredible ride. We've added fantastic clients, worked on exciting projects, and experienced a huge "growth spurt"—the clients and projects we're handling has grown, the Team has grown by adding talented and hardworking new people, and everyone on the Team has grown their talents and areas of expertise.
Find more in our Team Perspectives archive section.
