LFI University's Team Perspectives offer unique points of view from different interactive marketing specialists from all around the agency.
Provided in blog form, the Team Perspectives feature discussions of various elements of LFI University's monthly topic, provided in an informal and conversational manner that gives you the facts you need in an easy to digest manner.
Contributors to LFI University's Team Perspectives speak from experience. Working with brands and helping them conceive and execute their interactive efforts enables these individuals to be fluent in the ways to meet a brand's online needs and help them attain the solutions they require. These interactive experts understand the ways to achieve interactive success and share their knowledge to help you achieve your own interactive goals.
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- Targeting More Search Engines
- Expanding Content
- Engaging Your Brand Community
- Finding the Brand Community
- Brand, Content, and Value Proposition
- Staying on Brand
- Sound, Vision, and Value
- White Papers Provide Value by Informing, Not Selling
- The iPhone and Mobile Marketing
- Forecast for Display Ad Spend: Increased Cost But With the Potential for Increased ROI
- Combating the Future Cost of Paid Search
- The Future of Display
- Tapping Into What Users Will Want From Their Online Experience
- The Importance of Usability
- Designing For Google
- Integrating Display Advertising with Other Interactive Channels
- Relevancy: The new driving force behind social search
- Driving Your Brand's Offline Sales Using Online Marketing
- Using Agency Summits to Get All Sides of an Integrated Campaign on the Same Page
- The Relationship Matters: Publishers and Successful Media Planning
- Doing the Digging to Determine the Best Place to Plant a Brand's Media Spend
- Information Without the Overload: Reporting That Helps Your Brand Succeed
- Designing for the Mobile Phone, Part 3
- Designing for the Mobile Phone, Part 2
- Designing for the Mobile Phone, Part 1
- Determining Your Brand's Online Presence
- If Your Audience Can't Hear It, Does Your Message Make A Sound?
- Keeping It Personal With Your Target Audience
- Generating Buzz Without Getting Stung
- Getting A Detailed Look At Your Next Customer
- Can You Ever Have Too Much Data?
- When Your Conversion Rate is Not That Great: What to do When Your Conversion Results Fall Short of Your Goals
- Customization Over Desperation: Make Sure Your E-Mail Offers Aren't Turning Off Your Customers
- Conversion Rate Expectations: Helping the Brand Recognize Success When They Get It
- Testing Options
- Security For The Virtual Office
- Channel Challenges
- Identifying Your Interactive Marketing Budget Mix
- Determining Goals
- What Goes Into An Interactive Competitive Analysis
- A Social Approach to Customer Service
- Be Ready For The Truth
- You're Already Part of the Conversation
- Considerations In Social Search
- Social Media Integration
- The Rise Of Social Media