CareSource Selects LeapFrog Interactive for Consulting, Design and Development
Posted on September 24, 2004
LeapFrog Interactive, a digital agency, redesigned the CareSource website and created new websites for CareSource’s parent company, CareSource Management Group.
CareSource, Ohio's largest Medicaid managed health care plan, selected LeapFrog Interactive (LFI), a digital marketing agency, to provide website consulting, design and development. Based in Dayton, Ohio, CareSource serves almost 350,000 Medicaid consumers in 13 counties in Ohio.
LFI was selected from 15 firms which responded to CareSource's Request for Proposals to redesign its website for Ohio and create new websites for CareSource's parent company, CareSource Management Group, and its Medicaid managed health care plans in other states. CareSource executives chose LFI based on its staff's creative talents and firm grasp of technology.
As a managed health care organization, CareSource focuses on prevention with a goal of improving member health and the quality and accessibility of services for Medicaid consumers. CareSource assists in the coordination of member care by partnering with a network of 8,000 participating doctors, hospitals and other health care providers.
LFI will develop websites for CareSource Management Group and for its Medicaid health care plans in Mich. and Ind. LFI will also redesign the existing website for the CareSource plan in Ohio. The three planned websites will provide interactive services for members and providers as well as areas for community agencies, job applicants, the media and the general public. LFI is pleased to work with CareSource's Communications and IT teams on all of these projects.
CareSource joins the growing list of health care clients for LFI. The agency engaged with LasikPlus Vision Centers to create an Interactive website to serve their consumers in 36 centers nationwide.
About LeapFrog Interactive
LeapFrog Interactive is a digital agency with an integrated philosophy at its core. LFI delivers integrated experiences that connect on brand promise and achieves true integration by ensuring brands become a seamless part of the consumer lifestyle, not an interruptive one. LFI has developed a depth of expertise in the consumer product and retail, financial services, food and beverage, healthcare, business-to-business, and fashion and entertainment markets.
LeapFrog Interactive has offices in Louisville, Boston, and Cincinnati. Find out more at www.leapfroginteractive.com.
