Anthem Blue Cross and Blue Shield Names LeapFrog Interactive as Agency of Record
Posted on February 01, 2005
LeapFrog Interactive, a digital agency, was selected by Anthem Blue Cross and Blue Shield to provide creative services and campaign development.
Anthem Blue Cross and Blue Shield selected LeapFrog Interactive (LFI) as Agency of Record to provide creative consultation and advertising media planning and procurement for Medicare services in Ohio, Kentucky and Indiana.
LFI, a digital agency, was selected from a dozen firms reviewed by Anthem to provide creative services and campaign development. The Anthem Medicare team chose LFI based on its staff's creative talents and unique community development process.
About LeapFrog Interactive
LeapFrog Interactive is a digital agency with an integrated philosophy at its core. LFI delivers integrated experiences that connect on brand promise and achieves true integration by ensuring brands become a seamless part of the consumer lifestyle, not an interruptive one. LFI has developed a depth of expertise in the consumer product and retail, financial services, food and beverage, healthcare, business-to-business, and fashion and entertainment markets.
LeapFrog Interactive has offices in Louisville, Boston, and Cincinnati. Find out more at www.leapfroginteractive.com.
