LeapFrog Interactive Gives Refreshing Edge to Alex's Lemonade Stand Website

Alex's Lemonade Stand has chosen LeapFrog Interactive to be its interactive agency of record. LeapFrog Interactive will be responsible for the execution of all web marketing for the Philadelphia-based organization. A website, first on the list of projects, will be completed in early July. LeapFrog Interactive's marketing initiatives will help Alex's Lemonade Stand achieve its goal of reaching $5 million for pediatric cancer research in 2005.

"We are excited to have the opportunity to offer our services to an organization of such a worthy cause. Alex Scott's dream to help others and her determination to fight her own battle with cancer was and is inspiring," said B. Todd Bright, LeapFrog Interactive Vice President of Marketing, "I'm glad LeapFrog Interactive can be a part of that."

Alex's Lemonade Stand began in July of 2000 when four-year-old, Alex Scott, who had been diagnosed with cancer shortly after her first birthday, opened her first lemonade stand in order to raise money for childhood cancer research. In August of 2004, Alex passed away. But, Alex's Lemonade Stand remains active and resolute to see little Alex's vision through. The organization continues to raise funds and encourage and educate others to raise money for childhood cancer by holding their own lemonade stands. Several businesses have taken notice of the organization.

Corporate sponsors include: Volvo of North America, Country Time Lemonade, Jelly Belly, and Whole Foods. For more information about Alex's Lemonade Stand, visit the current site, www.alexslemonade.com.

LeapFrog Interactive is a full-service interactive agency that offers e-retailing, websites, e-promotions, hosting, web applications, permission e-mail, rich media, commercial connectivity, and search engine marketing services. The company services clients in twenty-eight states. Some of these clients include: Louisville Orchestra, Fund for the Arts, the University of Louisville, and Thomas Industries. LeapFrog Interactive also services Fortune 500 clients like Yum! International, Brown-Forman, Tommy Hilfiger, and Aleris. For more information about LeapFrog Interactive, visit www.leapfroginteractive.com.