Financial IT Firm to Raise Bottom Line with New Site and Online Promotion
Posted on December 20, 2006
Size matters. Financial tech
firm FiservCBS, Inc. is capable of processing 8 million accounts per
hour and has over 17,000 clients in 66 countries worldwide. They turned
to Louisville interactive agency LeapFrog Interactive to manage the big
job of giving their corporate web site both a major overhaul and an
interactive marketing campaign to promote it.
The first element of the interactive rebrand is a complete
redesign of Fiserv's corporate site. The redesign will be complex,
requiring multi-language support for eight regional sub sites which
each have their own unique content and functionality. Because Fiserv is
in the financial industry, security and accessibility standards for the
project will also be especially high.
Concurrently, the company will begin a permission-based email
marketing program using LeapFrog Interactive's InboxDirect system.
Combined with the performance of search engine optimization and web
analytics on their new site, this campaign will raise visibility for
Fiserv's brand and build loyalty among existing clients.
When asked about the project, LeapFrog Interactive president
Daniel Knapp said "Fiserv's service oriented architecture shows they
understand the importance of scalable, effective solutions combined
with an emphasis on service and the user-experience. We're applying the
same values and principles they promote in their financial solutions to
their online presence. It's a perfect fit."
About LeapFrog Interactive
LeapFrog Interactive is a full-service interactive agency,
offering Interactive Productions including strategy, creative,
web-software services and Interactive Marketing including PPC
management, SEO, promotions, blog management, viral and social media
marketing.
Clients include Tommy Hilfiger, National Public Radio, YUM!
Brands International, Brown-Forman, Aleris, Jacuzzi, Insight, and
Fiserv. www.leapfroginteractive.com
About Fiserv, Inc.
Fiserv, Inc. (Nasdaq: FISV), a Fortune 500 company, provides
information management systems and services to the financial and health
benefits industries. Leading services include transaction processing,
outsourcing, business process outsourcing, software and systems
solutions. The company serves more than 17,000 clients worldwide and is
the leading provider of core processing solutions for U.S. banks,
credit unions and thrifts. www.fiservcbs.com
