LFI Wins ADDY for Tommy Hilfiger New Media Campaign
Posted on April 13, 2006
LeapFrog Interactive has earned an American Advertising Federation Award (www.aaf.org) for clothing giant Tommy Hilfiger.
The
ADDY Awards were officially conferred on March 3, 2006 at the American
Advertising Federation's local gala in Louisville, Kentucky.
LeapFrog's
Team of accomplished programmers and designers spent months
brainstorming, developing concepts, and checking out competitors to
build an interactive e-greeting campaign for Tommy's spring intimates
collection for women.
Jeremy Williams, LeapFrog's
Director of Creative Services, said that a key component of the
Flash-based website is its mix-n-match system. It allows customers to
select and coordinate different designs, then print out a list of
stores where they can purchase the clothing.
The
campaign launched last May and appeared on Tommy Hilfiger homepage for
six-weeks during the launch of the spring line. The electronic greeting
was sent to 600,000 consumers inviting them to view the clothing,
forward to a friend, and locate retail outlets.
"As
a well known, global brand, Tommy Hilfiger expects a high-level of
creativity, thorough research, and powerful visual impact and appeal."
Williams said. "It's rewarding and exciting to see our work recognized
at this level."
LeapFrog co-founder and Creative
Director Alan Gilleo described the Tommy project as an ambitious one.
"Tommy is image-conscious," he said. "Their clothing lines have themes,
drive perceptions, and establish trends. They evoke emotion and provide
a visualization of the brand perception that Tommy has worked to
establish."
Tommy Hilfiger Corporation, through its
subsidiaries, designs, sources and markets men's and women's
sportswear, jeans wear and children's wear under the Tommy Hilfiger
trademarks.
Through a range of strategic licensing
agreements, the Company also offers a broad array of related apparel,
accessories, footwear, fragrance and home furnishings. The company's
products can be found in leading department and specialty stores
throughout the United States, Canada, Europe, Mexico, Central and South
America, Japan, Hong Kong and other countries in the Far East, as well
as the Company's own network of specialty and outlet stores in the
United States, Canada and Europe.
In addition to
its award-winning Tommy campaign, LeapFrog won another ADDY Award this
year for Pepe Lopez, a Brown-Forman product. LeapFrog spiced up the
Pepe brand's online presence, offering web visitors product information
and mouth-watering food and drink recipes for hosting the perfect party.
About LeapFrog Interactive
LeapFrog
Interactive is a full-service interactive agency that offers
Interactive Brand Strategy, Creative Services, New Media Services,
Web-Software Services, Intelligence Services, and Outsourced Site
Management. The company serves clients in 28 states, including: Comcast
Cable, MeadWestvaco, National Public Radio, Pizza Hut, KFC, Aleris, and
YUM! Brands International.
