Graco Taps LeapFrog Interactive as Its Digital Media Agency
Posted on January 26, 2009
LeapFrog Interactive announced today
that it has been named Graco's media agency of record. LeapFrog
Interactive's selection by Graco, one of the world's most widely known
and most trusted juvenile products companies, broadens the interactive
marketing agency's media profile with the addition of this extremely
popular brand.
"Our relationship with Graco gives us the chance to work with a
major national brand that will have exposure throughout North America,"
said Daniel Knapp, CEO of LeapFrog Interactive. "The partnership also
allows us to collaborate with the other leading agencies already
working with Graco."
LeapFrog Interactive will be responsible for a significant online
media campaign that will incorporate multiple channels. The media
agency will guide the strategy, development, site placement, and
tracking of Graco's online media spend, while also using a mix of blog
advertisements and several 2009 sweepstakes to promote new Graco
product launches.
The media plan aims to broaden Graco's online reach, increase the
company's overall sales, and allow the company to expound upon its
newly debuting "From the Heart" brand messaging.
"It's a great way for us to extend ourselves outside of our
traditional market," Knapp continued. "We're very excited about this
opportunity."
About LeapFrog Interactive
With offices in Louisville and Boston, LeapFrog Interactive is a
performance-driven interactive agency that creates powerful and
innovative marketing initiatives for major brands in the consumer
retail, fashion and entertainment, food and beverage, and financial
markets. For more information, visit www.leapfroginteractive.com.
About Graco Children's Products Inc.
Graco Children's Products Inc., a Newell Rubbermaid company
headquartered in Exton, Pennsylvania, is a proven innovator of baby
& children's gear. From that first smile to every new moment
together, we help parents and their little ones enjoy all the wonder
that awaits them. It has been our mission for over 50 years to make
trusted, quality and helpful products including highchairs, baby
monitors, swings and soothers, strollers, travel systems, car seats,
portable playards, activity centers and jumpers. For more information
about Graco and our products, please visit www.gracobaby.com or stop by and see the wonder of our worlds first hand on our blog at http://blog.gracobaby.com.
