LeapFrog Interactive Focuses on ROI at Pontiflex Summit
Posted on May 15, 2009
Michael Wunsch,
LeapFrog Interactive's Vice President, Media and Strategy, was a
featured speaker at the recent Pontiflex CPL Summit. The Summit was the
first event ever devoted to performance marketing, which is the fastest
growing segment of online advertising.
Michael
was one of four speakers who provided real world examples to
demonstrate how performance marketing can help brands boost their
branding as well as their ROI metrics.
"Pontiflex
and the CPL model allow us to bring brand engaged consumers to our
clients in a transparent and fully opt-in manner," said Wunsch. "These
consumers have accepted the brand, are engaged with the brand, and are
actually out performing already active in-house e-mail lists."
The Summit experience and its venue drew connections between the past and the present for Michael.
"Pontiflex
sure knows how to throw a party, and what a perfect place to have the
Summit than the historic Explorers Club. It was interesting to be
speaking of the new era of interactive marketing in a room filled with
so much history."
About LeapFrog Interactive
LeapFrog Interactive
is a performance-driven interactive agency that creates powerful and
innovative marketing initiatives for major brands in the consumer
retail, fashion and entertainment, food and beverage, and financial
markets.
With offices in Louisville and Boston,
LeapFrog works with clients from coast to coast, including McGraw-Hill,
Lily of France, Sutter Home, Tommy Hilfiger, Axcess Financial, and
Graco.
About Pontiflex
Pontiflex
is the industry's only open and transparent lead generation
marketplace. Hundreds of publishers, advertisers and technology
providers connect through Pontiflex to make lead generation marketing
simple, effective and profitable.
