LeapFrog Interactive Wins Six Interactive Advertising Awards for its Lily of France "Find Your Sexy Style" Campaign
Posted on March 26, 2009
LeapFrog Interactive, a full-service interactive agency,
is pleased to announce that it has won six Interactive Advertising
Awards for its work for Lily of France. These honors were part of the
Web Marketing Association's WebAwards, the premier award event for Web
developers and marketers worldwide.
The Web Marketing Association was founded in 1997 with the intention
of setting a high standard for interactive marketing and website
development. Its WebAwards recognize excellence in both these
disciplines.
LeapFrog received awards for Best Retail Online Campaign, Best
Shopping Online Campaign, Best Shopping Website, and
OutstandingWebsites for various elements of its Lily of France "Find
Your Sexy Style" campaign. LeapFrog also received honors for Best
Retail Integrated Ad Campaign and Outstanding Integrated Ad Campaign.
Each of these awards considers all elements of a campaign and their
overall creativity and effectiveness as a whole.
"When we set out to create a campaign for a client, the goal is
always that it works and works well for them. That's the true test of
an idea," said Alan Gilleo, LeapFrog Interactive's Chief Digital
Officer and Executive Creative Director. "When the work then wins an
award or multiple awards in this case, it's the icing on the cake."
This latest set of awards for LeapFrog's Lily of France work brings
the total won for the campaign to 13. The campaign had previously won
Gold and Silver W3 Awards, the 2008 American Business Award, and an
Addy® Award.
About LeapFrog Interactive
LeapFrog Interactive (www.leapfroginteractive.com)
is a performance-driven interactive agency that creates powerful and
innovative marketing initiatives for major brands in the consumer
retail, fashion and entertainment, food and beverage, and financial
markets.
With offices in Louisville and Boston, LeapFrog works with clients
from coast to coast, including McGraw-Hill, Lily of France, Sutter
Home, Tommy Hilfiger, Axcess Financial, and Graco.
About the Web Marketing Association
The Web Marketing Association is working to create a high
standard of excellence for Web site development and marketing on the
Internet. Staffed by volunteers, it is made up of Internet marketing,
advertising, PR and design professionals who share an interest in
improving the quality of Website development and marketing on the
Internet.
Since 1997, the Web Marketing Association's annual WebAward
Competition has been helping interactive professionals promote
themselves, their companies, and their best work to the outside world.
