LeapFrog Interactive Details How to Market to Women Through Social Media Webinar Presented with American Marketing Association and Pontiflex
Posted on October 29, 2010
The social media team partners with the American Marketing Association and Pontiflex to discuss ways of appealing to this powerful demographic.
Louisville, Ky. – Sept. 13, 2010 – LeapFrog Interactive, a digital advertising agency, is partnering with the American Marketing Association and Pontiflex to present a webinar on Social Media Marketing to Women: What Every Brand Needs to Know. Women are an influential demographic, which cannot be overlooked, and LeapFrog Interactive will share its expertise on Wednesday, Sept. 15 at 1 p.m. EST.
"Women are the control center of their families. They make most of the purchasing decisions and make sure everyone is taken care of. The number of purchases they make daily is reason alone to hone in how to market to women," says Emily Van Winkle, LeapFrog Interactive's Communications + PR Manager, who leads the social media team. "Currently, the fastest growing demographic on Facebook is women aged 55 years and older. So, if your consumers are women, you definitely need to be doing social media."/
The webinar will delve into how women act online, what their purchasing behaviors are, real-world examples, and how to market to women using email, social media, and more.
About LeapFrog Interactive
LeapFrog Interactive is a digital agency with an integrated philosophy. LeapFrog helps clients engage with customers according to their own individualized relationship with the brand. Agency services include a full spectrum of strategies and executions from brand creation to campaign integration to metrics analysis. With offices in Louisville, Boston and Cincinnati, LeapFrog Interactive works with clients from coast to coast, including Sun Tan City, McGraw-Hill, Sutter Home, Tommy Hilfiger, Graco and Texas Roadhouse. For more information, please visit www.leapfroginteractive.com.
