LeapFrog Interactive Names Million as Director of Research + Analytics Department
Posted on December 07, 2010
LeapFrog Interactive, a full-service digital agency, recently named Scott Million as the Director of the Research + Analytics department in Louisville, Ky.
LOUISVILLE, Ky. – Dec. 2, 2010 – LeapFrog Interactive, a full-service digital agency, recently named Scott Million as the Director of the Research + Analytics department in Louisville, Ky. LeapFrog’s work is based off the core concept of Logic + Magic, which is the marrying of scientific reasoning with creative delivery to form the most powerful and effective product for its clients. Million’s team provides the foundation of Logic, using data to determine the metrics for a campaign, which is then used to analyze its success.
“With Scott’s military background, he brings an attention to detail, process, and proven data analysis to the Research + Analytics Team that is quite literally second to none,” said Daniel Knapp, Chief Executive Officer of LeapFrog Interactive.
Million is certified in MRI, Google Analytics, and Omniture Site Catalyst. In addition to these programs, social media monitoring, split testing and multi-variant testing are also used to customize a tracking plan for his clients.
When asked about his favorite part of his job role, Million said, “It’s being able to take a creative, analytical approach to what I do. It’s the problem solving and finding a creative way to pull more information out of the data.”
About LeapFrog Interactive
LeapFrog Interactive is a digital agency with an integrated philosophy. LeapFrog helps clients engage with customers according to their own individualized relationship with the brand. Agency services include a full spectrum of strategies and executions from brand creation to campaign integration to metrics analysis. With offices in Louisville, Boston and Cincinnati, LeapFrog Interactive works with clients from coast to coast, including Sun Tan City, McGraw-Hill, Sutter Home, Tommy Hilfiger, Graco and Texas Roadhouse. For more information, please visit www.leapfroginteractive.com.
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