Flash Mob Event Marketing Program by LeapFrog Interactive
Posted on March 30, 2011
LeapFrog Interactive, a full service digital agency, expands services to include event marketing with their sponsorship of a Flash Mob.
LOUISVILLE, Ky. – March 30, 2011 – LeapFrog Interactive, a digital advertising agency, expanded its digital marketing services to include Event Marketing. LeapFrog Interactive sponsored the Flash Mobsters of Louisville, an organization of 200 Louisville residents who performed a flash mob at the Greater Louisville Inc.’s Annual Meeting on March 15 at the KFC Yum! Center.
“One of our employees, Emily Carroll, was the lead organizer for this event and when she approached us about being a sponsor, we gladly accepted. We had one of our best designers, Keith Adams, create a T-shirt to give to the participants, and I get a smile on my face every time I see someone wearing this shirt around town,” said Alan Gilleo, Chief Creative + Experience Officer at LeapFrog Interactive.
LeapFrog Interactive owners, Daniel Knapp and Alan Gilleo, were in attendance the night of the event, and were part of a handful of people other than the dancers who knew what was about to happen. Gilleo filmed the performance, showcasing the crowd’s reaction, which can be viewed on LeapFrog Interactive’s Facebook page.
“There were 1,700 people at the event and it was so much fun to know what was about to happen, and to sit back and watch the response. It was a highly executed marketing effort, and we look forward to doing more events like this in the future,” said Daniel Knapp, Chief Executive Officer.
About LeapFrog Interactive
LeapFrog Interactive is a digital agency with an integrated philosophy. LeapFrog helps clients engage with customers according to their own individualized relationship with the brand. Agency services include a full spectrum of strategies and executions from brand creation to campaign integration to metrics analysis. With offices in Louisville, Boston and Cincinnati, LeapFrog Interactive works with clients from coast to coast, including Sun Tan City, McGraw-Hill, Sutter Home, Tommy Hilfiger, Graco and Texas Roadhouse. For more information, please visit www.leapfroginteractive.com.
event marketing
flash mob
flashmob
