LeapFrog Interactive

Keep Them Guessing

Okay, you've got the attention of your elusive target market. So how do you keep it? And how do you keep adding the new users that your previous efforts missed? Promotions such as display advertising, games and promotions, and viral video campaigns keep your existing users convinced they need to keep tabs on you (or they'll miss something cool) and convince new users that you're worth checking out.

Catch their eyes

Formerly known in interactive marketing circles as banner ads, display ads are returning to prominence as an effective way to drive traffic to your site. Used in conjunction with PPC text advertising, display ads can engage and attract users who automatically skip over PPC postings.

Rich media served with a twist of targeting

Behavioral marketing targets consumers based on their behavior, rather than the content of pages they visit. Behavioral marketing provides an alternative targeted media buy when contextual site sections are unavailable. Behavioral targeting can also determine where a consumer is in the purchase process, and target messaging on the appropriate stage for that individual.

Everybody wins

Interactive promotion is the art of bringing divergent Internet mediums, breakthrough creative, and sound marketing principles to bear for a complete and compelling message to a buying target audience. Vehicles include sweepstakes, games, contests, banner displays, podcasting, and rich media implementations.