Search Engine Optimization (SEO)

The Brand Impact of SEO

Search engines have become a trusted tool for consumers looking to research and evaluate purchase decisions. According to Pew Research, 78 percent of Internet users research a product or service online before buying it, and 71 percent buy products online. Internet users constitute an audience of an estimated 203 million people in the U.S. alone. And in the eyes of these consumers, the highest organic listings in their search engine results are the most trusted, most relevant resources for that search.

The impact of organic listings goes beyond increased site traffic. The trust that consumers place in high organic listings can also provide a higher level of trust in a brand. An experienced interactive agency can help your brand capitalize on that trust to increase conversion rates and customer loyalty. The strategy to achieve these goals revolves around search engine optimization (SEO).

Achieving SEO Goals

At LeapFrog Interactive, our process for SEO consists of brand immersion, site analysis, competitive research, determination of objectives, creation of a custom strategy and timeline to achieve those objectives, initial setup, ongoing campaign management including SEO copywriting and link building, statistical reporting, and ongoing refinement.

This sophisticated, comprehensive approach to search engine optimization is the result of a deeper understanding of what motivates user behavior online and how that can impact a brand. Efforts are not limited to a single Website, SEO efforts benefit greatly from off-site marketing activities that integrate with the interactive marketing strategy. Such efforts on behalf of the brands we represent have resulted not only in increased traffic volume, leads, and conversions but have also helped our clients extend their online brand with increased brand recognition and awareness and a larger online footprint.

Download our White Paper on the off-site marketing activities and the impact on SEO results to learn more about how a different approach to SEO can achieve outstanding results for your brand.